







Who We Are
At Smart Live we get right to the heart of your brand, designing event experiences which bring it to life with passion and creativity.
What we are
We are passionate about understanding your brand and your business objectives, to create authentic and memorable events and experiences. When you work with us, we become part of your team and help you deliver every element of your event seamlessly, always on time, and always to budget.
Smart Live are part of Smart Group, a dynamic collection of hospitality, catering, venue and event management businesses with over 25 years’ experience.
Who we are
We are a team of creative, energetic event professionals, specialising in end-to-end project management.


Greg Lawson
CEO


Annabel De Souza
Creative Director


Abby Squire
Creative Marketing Director


Amy Mitchell
Senior Marketing Manager


Rachael Loosemore
Event Account Manager


Anna Clarke
Event Account Manager


Becs Stitt
Senior Account Manager


Frieda Anwar
Senior Event Account Manager
Greg Lawson
CEO
Annabel De Souza
Creative Director
Annabel specialises in event production and content.
Best Event
The Sunday Times Best Companies to Work for Awards, at Evolution London. The 2020 Awards was my first Smart Live Awards Show I produced, and working alongside our sister companies at Smart Venues and Smart Hospitality made it all the more fun!
Abby Squire
Creative Marketing Director
Amy Mitchell
Senior Marketing Manager
Rachael Loosemore
Event Account Manager
Rachael will be your main point of contact once you have confirmed your event and will work with you all the way until the live moment; from site visits to on the day, she is there to assist with any advice or queries.
Anna Clarke
Event Account Manager
Anna has her feet fully on the ground at Evolution London after joining the group in August 2021 and being in the events industry for over 5 years. After spending a year’s placement at an Events Agency during her Business and Management degree, Anna knew this was the career route for her.
She will be your main point of contact once you have confirmed your event and will work with you all the way until the live moment; from site visits to on the day, she is there to assist with any advice or queries.
Becs Stitt
Senior Account Manager
With a decade of experience in the events industry, Becs has worked across agencies, venues, and in-house roles. She thrives on-site, embracing the excitement of seeing months of planning come to life in unforgettable experiences.
Her background in journalism has fueled her passion for creative writing, particularly in script and content production. A natural problem solver, she believes nothing is impossible and enjoys thinking outside the box to find innovative solutions.
Outside of work, she can often be found at festivals—though her friends joke that she’d rather be there with a headset and clipboard!
Best Event
When it comes to my favourite type of event, large-scale conferences are where I really hit my stride. I love the complexity and the variety of content—there’s always so much to get involved in, from coordinating logistics to working with speakers and managing schedules. The energy in the room is unmatched, and I thrive on the fast-paced environment, making sure everything runs smoothly while bringing the event’s vision to life. There’s something incredibly rewarding about seeing all the moving parts come together to create a seamless, engaging experience for attendees.
Frieda Anwar
Senior Event Account Manager
Follow our team of event professionals.
OUR LOCATION
ADDRESS:
Tel: 020 7836 0562 Email: hello@smartlive.co.uk