Over the last few months, the Smart Live team have been in preparation mode for the biggest event in our financial calendar, Responsib’All Day 2024 for Chivas Brothers and Pernod Ricard UK. This event is a day where globally as an organisation, everyone steps away from their day jobs and focuses on topics such as sustainability, giving back and well-being. Over the years, we’ve hosted groups litter picking on the edges of the Thames and on beaches in the north of Scotland, divided everyone into multiple sites where they’ve focused on biodiversity and helped restore nature in local areas and finally last years event saw us create a Well-Being Festival filled with lots of activities for guests to do something good for their own mental health whilst simultaneously giving back to local communities.

This year’s focus was all about Circular Making, with a key focus on 5 pillars of responsibility (Rethink/ Reduce/ Reuse/ Recycle/ Respect). Each year we take part in a tender process for the event, and this year we were awarded the group’s London United event in addition to the Chivas R’Day. If that wasn’t enough, we were also tasked with delivering the event on a much smaller scale down in Plymouth for other PR employees. These additional wins were down to our creative and collaborative approach to the challenge of delivering 4 high-standard events, as well as the added resource of Story Events which we are now able to utilise.