What value does a summer party bring to your business?
Discover the benefits some fun in the sun can have for your business.
The workplace can be stressful at times, and it’s important for employees to recharge their batteries every once in a while. With summer being one of the more carefree times of the year, it’s the perfect time to host a company summer party and thank your staff for their hard work. Carry on reading to find out why...
THE BENEFITS
BUILD TEAM COHESION
When your employees are able to cultivate meaningful relationships and connect with one another on a personal level, it can have a profound effect on your business. While interacting in an everyday work environment allows team members to bond to some extent, having summer company outings is often the catalyst for genuine team chemistry. You might even break down some inter-departmental barriers and make firm friends.
BOOST MORALE
Most employers will know that employee morale is a turbulent beast. One moment, it’s sky high and the next it takes a tumble. Keeping that happy medium is so important. A party, especially when it is unexpected, can go a long way to be that much needed pick me up. It suggests to staff that they are valued by management and the event can serve as a way to say ‘thank you’, the effects of which cannot be underestimated.
69% of employees would work harder if they felt their efforts were better appreciated.
TIME FOR A BREAK
Like the old saying “all work and no play makes Jack a dull boy,” everyone needs some time off to relax. Without some occasional fun and festivities, it’s easy to burn out. Hosting summer company outings is great because it’s a designated time for employees to take their minds off of work and just enjoy themselves. Once it’s time to get back to the grind, they should feel refreshed and renewed. That way they can return to their work with more energy and zest, which ultimately means happier team members.
NEW TALENT ACQUISITION & RETENTION TOOL
These types of staff events have become items listed as perks on job advertisements. They are part of a package to attract new employees. They can similarly act as a retention tool, contributing to making the company a ‘great place to work’.
GREAT EXTERNAL PR
Fabulous PR opportunities for sharing photos of happy, smiling employees on your company profiles and amplifying your brand through their individual social channels. Holding a summer party can help position you as a caring employer and significantly boost your reputation.
INCREASE PRODUCTIVITY
This leads us to our final point, which is happy employees are productive employees. In fact, this statement can be backed up by scientific evidence. A study conducted by the Department of Economics at the University of Warwick found that “happiness made people around 12% more productive.” Professor Andrew Oswald who led the interview also stated that “companies like Google have invested more in employee support and employee satisfaction has risen as a result. For Google, it rose by 37%, they know what they are talking about. Under scientifically controlled conditions, making workers happier really pays off.”
