One event, two experiences
Let’s start with the basics.
How to make hybrid events successful
What is a hybrid event?
A hybrid event is where the event is both live in person and virtual at the same time.
Why choose a hybrid event?
Hybrid events have increased in popularity (and necessity!) over the past 18 months due to the pandemic, but they were growing in popularity even before then. The reason why? Hybrid events enable you to extend your reach to a much broader audience of people who perhaps wouldn’t ordinarily be able to join you due to location constraints or other commitments.
Hybrid events may also enable you to improve your ROI. Whether you are able to boost attendees through the extension of access channels, or reduce costs at a venue due to capacity limits, there are plenty of options.
Finally, a marketer’s dream. Better data. The internet is always watching, and that’s no different with virtual events. Ok, what we’re trying to say here is that everything is tracked because the virtual component is online. This data helps tremendously when planning your next hybrid event.
We want to share with you some of our top tips for a successful hybrid event, so here goes;
